PORTFOLIO · MOTION DESIGN · AI-ENABLED CREATIVE PRODUCTION

Xavier Fauthoux — motion designer who ships AI work for real brands.

From an award-winning music video to in-house work at Ubisoft, my career has been motion design, VFX and post-production. Today I combine that craft with generative AI to concept, produce, adapt and scale video content — and I build the tools that make it repeatable.

Based in Paris · open to relocating to Bangkok · English & French

BEST MUSIC VIDEO
2012 · James Brown
IN-HOUSE AT
Ubisoft, since 2020
AI SERIES EPISODE
29 shots · 2 min 33 · ≈ $30
AD CREATIVE PACE
30 creatives · 5 days

COMMERCIALLY DEPLOYED AI WORK

AI creative that went live — not demos.

CAMPAIGN · SOCIAL · 2025

Fondation Brigitte Bardot — anti-abandonment campaign

Brief
A national summer campaign against pet abandonment, built for Instagram, TikTok and YouTube.
Approach
Every dog on screen is AI-generated: strong emotional images, no animals put through difficult scenes, no shoot logistics.
My role
Direction and AI image generation, with the agency SPUB.
Result
Released on the foundation's social channels.
SOURCE IMAGE → AI VIDEO INPUT · IMAGE OUTPUT · VIDEO ▶ HOVER → OUTPUT

TRAVEL · HOSPITALITY

Luxury hotel — virtual tour from a single photo

Brief
Turn existing room photography into motion for direct booking and paid social, with no new shoot.
Approach
One still becomes a continuous tracking shot: camera path, light and materials directed shot by shot.
Tools
Kling AI · Veo 3 · After Effects
Why it matters
Every property listing already owns photos. This turns a catalogue into video inventory.

TRAVEL · LOCALIZATION · SPEC AD

One master, 3 formats, 4 markets

Brief
A travel campaign for Asian markets, delivered natively for every placement and language — built for this application, on a fictional brand.
Approach
One key visual, recomposed for vertical instead of cropped; two directed shots (push-in, then drone reveal); native voices and subtitles per market; one end card system.
Output
12 deliverables: 9:16, 1:1 and 16:9 in English, Thai, Japanese and Korean.
Tools
GPT Image · Kling 3.0 · ElevenLabs · ffmpeg (scripted assembly)
Time
Under an hour from brief to all 12 files.

Performance creative from existing brand assets

Each one starts from an image the brand already owned. Hover to see the output.

SOURCE IMAGE → AI VIDEO INPUT · IMAGE OUTPUT · VIDEO ▶ HOVER → OUTPUT

Fashion — social video

UGC

KLING AI · AFTER EFFECTS

SOURCE IMAGE → AI VIDEO INPUT · IMAGE OUTPUT · VIDEO ▶ HOVER → OUTPUT

Perfume — animated packshot

PACKSHOT

VEO 3 FAST · COMFYUI

SOURCE IMAGE → AI VIDEO INPUT · IMAGE OUTPUT · VIDEO ▶ HOVER → OUTPUT

Product ad — cinematic shot

ADVERTISING

KLING AI · IMAGE TO VIDEO

AI SERIES · 9:16 TEASER · 9:16 PLAYING ▶ HOVER → PLAY

Le Petit Zinc — AI vertical series

SERIES

SEEDANCE · KLING · ELEVENLABS

PROCESS

AI across the whole workflow — and the tools to scale it.

01 — CONCEPT & STORYBOARD

From brief to boards in hours

Key visuals, moodboards and animated storyboards generated to validate ideas with stakeholders before production budget is spent.

02 — PRODUCTION

Consistent characters and brand

Custom LoRAs keep the same face and outfit across shots; locked prompts keep the product untouched while sets, light and mood change.

03 — ADAPTATION & SCALE

Every format, every market

One master reframed into 16:9, 9:16, 1:1 and 4:5, with subtitles and voices per language, finished in After Effects to brand standard.

DramaForge shot editor: scene, camera, video model and estimated cost per take

CREATIVE TECHNOLOGY · SELF-BUILT TOOL

DramaForge — an AI production studio I built

What
A desktop app that takes a series from synopsis to script, shot list, consistent characters, generated shots, voices, music and an edit-ready export.
Scale
Picks the best model per shot and shows the estimated and actual cost of every render.
Proof
Episode 1 of Le Petit Zinc: 29 shots, all kept, 2 min 33, about $30 of generation.
Stack
Claude · Gemini · Veo · Kling · Seedance · Sora · Wan · GPT Image · ComfyUI · ElevenLabs

Full case study →

Tools I use in production

MOTION DESIGN & STORYTELLING

The craft underneath.

James Brown — It's a Man's Man's Man's World · Music video, producer & director. Best music video, Saatchi & Saatchi Music Video Challenge 2012.
BlaBlaCar · Motion design for a consumer brand.
SFR — The Ants · Animation for a telecom brand.
Macif · Explainer animation for an insurance brand.

Games & entertainment

Rainbow Six Siege X · Ubisoft — Original Game Soundtrack video.
Avatar: Frontiers of Pandora · Ubisoft.
Bref 2 (Disney / TF1) · VFX production manager at Irrational Studio.
Anno 117: Pax Romana · Ubisoft — reveal trailer.
PORTRAIT — XAVIER FAUTHOUX Portrait of Xavier Fauthoux

ABOUT

Human taste, AI speed.

I started in video games at Ubisoft, then ran my own studio, Shoot The Boss, for seven years. Since 2017 I've worked independently across motion design, VFX production and post-production for brands, agencies and studios — and in-house at Ubisoft since 2020.

Generative AI didn't replace any of that. It made it faster, cheaper to iterate and easier to scale across formats and markets — as long as someone with craft keeps the art direction. That's the role I want to play in a team like yours.