James Brown – Video Music

James Brown was a force of nature, a gift from heaven. He invented funk, but above all he was a symbol of freedom and success for millions of African Americans fighting for their civil rights, who saw in him a source of hope and pride. I tried to portray the richness of his life.

For this year's Music Video Challenge, Saatchi & Saatchi, in association with Universal Music Enterprises, the James Brown Estate, BUG and Genero.tv, brought together young filmmaking talent and iconic music with the songs of the legendary James Brown.

The 2012 Challenge celebrated the re-release of James Brown's catalogue on iTunes in May, as well as the reissue, later in the year, of the cult album James Brown Live at the Apollo.

Here is the director's cut of the music video for James Brown – It's a Man's Man's Man's World.

Produced and Directed by Xavier Fauthoux

Editing by Adrien Deleule

Character Design: Thomas Buron & Liza Lussiez

Backgrounds: Marion Brunetto & Tristan Mercier

Concept Art: Alexandre Tissot

3D Cam Mapping: Charles Blanchard

Animation: Milan Starcevic, Matthieu Fouchier, Marion Brunetto

Compositing: SKULL & Martial Coulon

Interns: Benjamin Le roux, Clement Domergue